Computed by Chartered Accountants. Not by dashboards guessing.
SKU-level true contribution after marketplace fees, RTO, shipping, payment fees, allocated ads, packaging and storage, with break-even ROAS built into decisions.
Platforms we work with
Fee structures we decode, platform by platform.
9
Fees, shipping, RTO, ads, packaging and storage
1 / CM%
Contribution margin sets the ad ceiling
4
0-30, 31-60, 61-90 and 90+ days
SKU
Not blended marketplace dashboards
Three quick inputs show whether your ad number deserves a SKU-level contribution review.
Question 1 of 3
Our ecommerce profitability analysis computes product-wise profitability from settlement, ad, shipping, payment and inventory data. The output is true contribution per SKU, not a platform dashboard that stops at sales and headline ROAS.
The model connects with e-commerce accounting and bookkeeping and monthly MIS and KPI reporting, so the profit math is reconciled to books, tax credits and marketplace settlements before you scale, kill or reprice SKUs.
E-commerce profitability analysis is the SKU-level computation of true contribution: selling price minus marketplace commission, shipping, RTO losses, payment fees, allocated ad spend, packaging and storage, so you know which products fund your growth and which quietly burn it.
For a Rs.1,000 sale, the waterfall may remove Rs.150 commission, Rs.80 shipping, Rs.45 RTO allocation, Rs.20 payment fees, Rs.200 allocated ads and Rs.60 packaging or storage. That leaves Rs.445 before product cost and fixed overheads. If the product cost is Rs.430, the SKU is barely alive even though the dashboard shows a sale.
True Contribution per SKU is the canonical number this page owns. It works because settlement reports carry the fee data most sellers ignore: commission slabs, fixed fees, weight handling, storage, ad recovery and return costs mapped back to the product.
True profit is a waterfall, not a headline sales number.
A platform P&L may stop at revenue and fees. We keep walking the order down through shipping, RTO, payment costs, ad allocation, packaging, storage and GST-on-fees ITC so contribution is not inflated.
Break-even ROAS = 1 / contribution margin percentage.
Break-even ROAS equals 1 divided by contribution margin percentage. At 20% contribution, ROAS must be 5.0. At 25%, it must be 4.0. At 33%, it can fall near 3.0 before ads start losing money.
| Factor | Platform dashboard | RecommendedCA-built profitability |
|---|---|---|
| Fee verification | Shows charged fees | Checks fee logic against settlements |
| RTO allocation | Often blended | Allocated by order or SKU |
| Ad spend by SKU | Campaign-level view | Allocated to product contribution |
| GST-on-fees ITC netting | Usually ignored in margin | Netted where eligible |
| Returns timing | Dashboard timing varies | Matched to accounting period |
| Storage accrual | Not always visible by SKU | Added to slow-mover analysis |
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Use platform dashboards for operations. Use CA-built contribution statements for product decisions.
Review my SKU marginMarketplace fees, ad exports, courier/RTO data and payment reports are collected.
Costs are mapped exactly where possible and allocated by documented rules where needed.
SKU, marketplace and channel-level contribution is computed after variable costs.
Inventory ageing buckets are matched with storage fees and sell-through.
Your CA reviews the numbers with you so decisions are grounded in contribution, not vanity revenue.
High-velocity, high-RTO, ad-heavy SKUs can run negative contribution while volume hides the damage. SKU-level math exposes whether growth is funding profit or burning cash.
Fast-moving products are reviewed after every variable cost.
Forward and reverse shipping are allocated to the product.
Slow movers are tied to stock age and storage fees.
Final pricing depends on SKU count, platforms, ad channels and historical cleanup.
For sellers who want key products reviewed first.
Custom/mo
For sellers managing large catalogues and ad spend.
Custom/mo
Dashboard sales do not include all deductions, timing and tax-credit effects.
We reconcile contribution to settlements, books and bank outcomes.
Returned COD orders carry forward and reverse logistics costs.
RTO cost is allocated to the SKU instead of dumped into courier expense.
A blended ROAS can hide SKU-level losses.
Ad cost is mapped by campaign, attributed sales or agreed allocation rule.
Slow movers quietly absorb storage and working capital.
Ageing buckets reveal stock that needs repricing, bundling or exit.
We compute true contribution, break-even ROAS and slow-mover risk from reconciled seller data.
Answers for sellers who want to know which products actually fund growth.
